This Weblog comes from Mindy McAdams and resides at Macloo.com. It's a personal blog and probably not of much interest to anyone but me. You are welcome to read and comment as you like.

April 20, 2005

News Consumers Wake Up

"It is widely believed that this ... data represents, in some ways, a sea change in both consumption patterns and in how news is consumed. Those Jon Stewart viewers or consumers of popular blogs ... have, it would seem, changed the way they approach and view the news. Active consumers are unlikely any longer to rely on single sources for coverage of issues that matter to them. And they'll never be consuming news without clear chunks of opinion as part of the mix."

Source: Abandoning the News, page 4 of 5. Carnegie Reporter, 3(2).

The report concerns a a survey of 18- to-34-year-old Americans, conducted in May 2004. What it tells us, many of us already knew. But it's always good to have data.

Posted by macloo at April 20, 2005 05:04 AM
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