macloo.com is a domain name owned by Mindy McAdams. I also own macloo.net and macloo.org (both of which mirror macloo.com). "Macloo" is a name I made up, partly in homage to Marshall McLuhan, a visionary communications theorist whom I greatly admire. It's also a name I have used as a handle online in various venues for many years. It is not a nickname I use in the offline world.